Blogging 101

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Instructor: Tim ONeill

This is a SELF STUDY Course.

Description

What’s hot in business marketing today?  If you pay attention to the media or trade publications you have heard, viral marketing, video technology, pod casting, squidoo, article marketing, blogging and a host of other tools that brand weird names. Have you been hearing the buzz?  Have you wondered if there is any merit to utilizing any of theses social media opportunities?  Can a blog, for example, really help my business?

Over the last few years I’ve created over 15 blogs using various software platforms.  That process has allowed me to unearth many of the pitfalls to using blogging for business or personal ventures.
Enroll now in Blogging and you’ll get a crystal clear picture of how blogging could help your business grow.

Creating a blog may not be for everyone – no matter what hype exists in the market place. Is a blog right for you?

In this course you will discover;

  • What is a blog anyway?
  • How much time will it take to be effective.
  • How to select the web hosting and software that is right for you.
  • Exactly what you need to set up your blog.
  • What a permalink is and the crucial part they play in your business.
  • 7 different ways to make a blog work 24/7 for your business.
  • How a blog can BOOST customer satisfaction.
  • Why a blog is a powerful marketing tool.
  • How much will it cost to set up and maintain my blog. The answer may surprise you.
  • Why you should not waste your time learning HTML design, Front Page, or any other technical skill … and what you should concentrate on instead.

And more…….

Skill Level

The person taking this course will need to have basic computer skills and know how to use a word processor like MS Word or Word Perfect, and how to play videos on there computer. This is an entry-level class.

Software Requirements

  • Word Perfect, Microsoft Word or comparable
  • QuickTime

Hardware Requirements

  • Mac or PC with adequate processing speed  (much less than what one would need for painting or photo manipulation). This is a video class with a book so your computer must be able to play video’s from a download link. A thumb drive may be helpful but not mandatory.

Before Class

In this course you will discover;
What is a blog anyway?

  • How much time will it take to be effective.
  • How to select the webhosting and software that is right for you.
  • Exactly what you need to set up your blog.
  • What a permalink is and the crucial part they play in your business.
  • 7 different ways to make a blog work 24/7 for your business.
  • How a blog can BOOST customer satisfaction.
  • Why a blog is a powerful marketing tool.
  • How much will it cost to set up and maintain my blog. The answer may surprise you.
  • Why you should not waste your time learning HTML design, Front Page, or any other technical skill … and what you should concentrate on instead.

And more…….
Learn how to save time and money. This course will provide you the information you need to make an informed decision on whether blogging is right for you and your business.
There is a Video Guide with 10 videos and an ebook included with this course.

Week One

Setting Up Your Domain Name

  • Hosting and Domain Names
  • Installing Wordpress software
  • Using the Freebie area of Wordpress
  • Your Word Press Blog Dashboard Overview

Week Two

Applying Your New Theme

  • Adding a New Theme or Template to your Blog
  • Modifying Your Permalinks
  • Modifying Your Default Blogroll

Week Three

Setting up Categories

  • Setting up Relevant Categories
  • Configuring your Pinglist

Week Four

Adding Essential Plugin Enhancements

  • Adding Essential Plugins
  • Posting New Content